February 05, 2009

Our Greatest Consumable Resource

I've heard that it is important to treat the time of your customer as though it is sacred.

Why don't we simply treat time in general as though it is sacred?

We spend time worrying about how much oil will be left in 10 years. We worry about the latest technology that is coming, hoping that we will be able to maintain a competitive edge in the new economy.

Does that really matter?

Time is one of our greatest resources. However, it is spent quickly, and once it has been spent, you don't get it back. You can take things back to the store and get your money back. You can recycle paper, and use it again in a new form. But time is consumable.

Once it is gone, it is gone forever.

Value your time, the time of others, and the time of your loved ones.

Live boldly, passionately, and with intensity making use of every moment that you have been given.

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