April 29, 2009

Great ideas don't make a difference.

So you have a killer idea. One that you and others believe is going to change the world, leaving it a better place for one and all. You have gone through the process of releasing the virus. You have found your sneezers (thanks Seth Godin) and they are carrying the message that you have handed them with passion and intensity.

Unfortunately, although there seems to be a lot of noise about your idea, the results are not measuring up to the hype.

Now is the time that you need to ask yourself what work you have done to actually move your idea from being a mere thought or concept into something tangible and of value. Simply communicating an idea is meaningless if there is not an intentional effort to move it forward.

There is not a shortage on out of this world ideas. There is, however, a deficit of individuals who are willing to risk it all, putting in the effort and work that is necessary to ensure that a great idea becomes a great reality.

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